Our Promise to our Customers

Workforce Performance Down to a Science

To us, it’s all about workforce performance. Because when your workforce is performing to its highest potential, when you know the organizational levers to pull to double, or triple, performance, and to keep your best doing what they do well, you create a workforce that is unstoppable. You can hire the very best, uncover the moments that matter to your people, maximize their performance, and be confident you are getting the most from them – every day.

We believe in the power of applying the right science to make people and organizations successful. We believe in empowering organizations to measure what matters and when it matters. So they, in turn, can motivate their people to work harder, stay longer, and care more. We believe that behavioral science is the ingredient for ensuring that you stay focused on the right things, at the right time, and with the right momentum. We believe that employee's lives are never better than when they are highly engaged and using their talents to contribute to a company they believe in.

And we know that you need a partner who has workforce performance down to a science.

OUR MISSION: Why what we do matters

By helping to create high performing workforces grounded in science, discovery, and innovation, we contribute to the vitality of individuals, the success of organizations, and the progress of our society and our world.

OUR VISION: What we set out to achieve

To be recognized as the leading experts in creating high performing workforces that are the best versions of themselves.

OUR PROMISE: Our commitment to you

To empower workforces globally to know what works.

What you can expect from us as our partner.

These ten statements represent our external values – how we build relationships with our customers, partners, shareholders and community.

We rely on the Science. It’s what we do.

We embrace innovation. It shields us from mediocrity.

We are personally invested in our client’s success.

We stay humble. There is always more to learn.

We will be honest. Even when it sucks.

We use laughter as the fuel to keep us energized.

We know integrity is never optional.

We own our mistakes. Then make them right.

We learn with our customers. Knowledge is a partnership.

We accelerate workforces. It’s our measure of success.

At WSA, we are determined to use workforce performance to empower your company to become the best version of itself.

- Zach Canaday, Co-founder

Your business is important to us. And, so is your workforce.

Over the last 40 years, our leadership has founded, led, and successfully grown some of the largest workforce engagement businesses in the industry, including Kenexa. With Workforce Science Associates, you will partner with capable consultants and project managers to guide and navigate the science and delivery of employee engagement and achieve a high performing workforce. We promise that our partnership will empower you to realize high levels of individual and team performance and engagement well into the next generation of your workforce. We've helped others transform their workforce through employee engagement and we would love to help you do the same.

It's All About the People

Meet our executive team:


Zach Canaday, Co-Founder

Zach offers customers high-level, strategy design and consulting services in support of their workforce strategies. He was the founding partner of WSA.

Prior to WSA, Zach was an executive at IBM, leading North American sales for IBM Kenexa’s brand segment. Zach was a Kenexa Principal prior to its acquisition by IBM. Further, Zach acted as Vice President of Kenexa’s Behavioral Science Solutions, where he led Kenexa’s sales and business-development function within its behavioral sciences practice in North America. Zach sold and serviced numerous functions which included Kenexa’s survey, assessment, and leadership development solutions.

Zach’s focus has always been to help his clients improve their business outcomes through hiring the very best talent and optimizing the performance of their workforce. Zach has worked as a founding principal of Workforce Science Associates since October 2016. Zach has worked at a high-level as an executive since October 2000—twenty years as a workforce science executive.

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Kris Erickson, Workforce Science Associates, WSA, Performance Workforce, Employee engagement companies

Kris Erickson, Co-Founder, Director of Consulting

Kris Erickson currently serves as Co-Founder and Director of Consulting for Workforce Science Associates (WSA). In this role she empowers organizations to discover the unique drivers and motivational aspects that drive performance in their workforce and use these to accelerate a high-performance culture.

Prior to this role, Kris was a member of the leadership of IBM/Kenexa’s Workforce Sciences practice. She was responsible for ensuring client relevance related to behavioral science solutions including employee engagement research, leadership development, and assessment tools and consulting. She also served as an Executive Consultant for the assessment and survey practices within IBM. She was an integral part of strategic discussions with senior executives focusing on HR needs and using survey benchmarks, best practices, case studies, and other IBM research initiatives.

Kris has also served as the Senior Vice President of HR for a healthcare company and was instrumental in designing leading-edge human capital strategies that fueled the sustained 30% growth of the organization.

Kris has over 25 years of consulting with Fortune 500 companies. In this capacity, Mrs. Erickson worked at both the strategic and tactical levels to develop and deploy comprehensive workforce solutions.

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Bill Erickson, Workforce Science Associates, WSA, Performance Workforce, Employee engagement companies

Bill Erickson, Co-Founder

Bill has played a key role in building and studying great companies for over 40 years. His early background in psychology and education prepared him for his introduction to the corporate world. After fifteen years as Executive Vice President of the Gallup Organization, he was a founder of Human Resource Innovations later to become Kenexa. Before Kenexa was acquired by IBM in 2012 it had quickly become, by far, the largest provider of employee research.

While serving as Vice Chairman of Kenexa, among his many executive responsibilities was his consistent leadership in directing executive-level consulting and thought leadership. Bill is uniquely qualified as an HR thought leader having played critical roles in building and transforming great organizations while directing a massive body of innovative research on workforce performance. He is a highly rated speaker/presenter whose audiences also benefit from his many insights learned from studying elite talent ranging from superstars in the NBA, NHL, and NFL as well as some of the very best managers and leaders at every level from the front line to the C Suite. Bill is currently a founding member of Workforce Science Associates (WSA).

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As nimble as we are smart.

We've hand-picked our consultants from Fortune 1000 and Fortune 500 companies to ensure we have some of the most knowledgeable staff in the industry. But, being experienced and having a proven track record isn’t enough—we also look for humbleness, approachability, and a desire to continuously innovate through data and research. You see "smarts" is important to us at WSA, but so is being a partner to our customers, opening your mind to new ideas, and consistently innovating—that’s what you want, that’s what you need, and that’s what we deliver.

We aren't kidding when we say we work hard; we’ve been doing this for a long time and we always put our best foot forward. In 2019 alone, we empowered hundreds of workforces and that number continues to climb.