Leadership

WSA is more than just a business. It’s a moonshot.

A middle-aged man with gray hair wearing a dark blazer and checked shirt smiles at the camera against a white background.

Zach Canaday

Co-Founder

Zach is a co-founder and managing partner for WSA. Prior to WSA, Zach was an executive at IBM, leading North American sales for IBM Kenexa’s brand segment. Zach was a Kenexa principal prior to its acquisition by IBM.

Further, Zach acted as vice president of Kenexa’s behavioral science solutions, where he led Kenexa’s sales and business-development function within its behavioral sciences practice in North America. Zach sold and serviced numerous functions which included Kenexa’s survey, assessment, and leadership development solutions.

Zach’s focus has always been to improve business outcomes by unlocking talent and maximizing employee performance. Zach has worked as the managing partner of Workforce Science Associates since October 2016. Zach has held executive positions since 2010 — 15+ years as a workforce science executive.

A woman with long blonde hair and a black top smiles at the camera against a plain white background.

Kris Erickson

Co-Founder

Kris is a co-founder and executive consultant for WSA. As an executive consultant, Kris focuses on improving business outcomes through employee experience strategies. With a career spanning over three decades, Kris has partnered with Fortune 500 companies to develop and implement programs that motivate and enable employees to deliver high performance.

Over the course of her career, Kris has held executive consulting roles at leading experience management firms such as Kenexa, IBM, Gallup, and others.

Kris has also served as the vice president of HR at a Nashville-based cancer diagnostic company. Kris is passionate about the impact employee experiences have on company results and the enduring fulfillment that positive employee experience can create.

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