Marketing Director

Job Description: 

As the Marketing Director for WSA, you will be responsible for developing and executing a yearly marketing plan that aligns with company goals, objectives, and budgets. You will be expected to manage all aspects of the marketing plan and budget, working closely with other departments across WSA. In this role, you will manage all digital, print, content, publications, design, events, social, advertising, and partner marketing efforts. You will work closely with the WSA sales team to provide a unique personal approach to all nurture and lead processes. 

Additional duties include collaborating with vendors and WSA partners, as well as overseeing and managing all events and speaker opportunities for the WSA executive and consultant team.

You are expected to ensure the WSA brand message is consistent, compelling, and high-quality. Your role will be crucial in increasing our market presence, generating leads, and driving annual revenue growth.

Key Responsibilities:

• Develop and implement marketing strategies and plans that align with business objectives. Manage the marketing budget and allocate resources effectively
• Oversee the creation of marketing materials, including digital content, research papers, blogs, email campaigns, ROS ads, print collateral and promotional campaigns
• Manage marketing platform of the CRM system, including creating and sending email marketing outreach, automation, funnels, and ensuring quality data and inclusion of up-to-date WSA contacts
• Explore and seek event and speaker opportunities for the WSA executive and consulting teams
• Maintain a high level of quality and quality assurance on all marketing materials
• Manage all marketing efforts including but not limited to podcasts, social channels, email nurture, in person and online events, research papers and published content, advertising, partner and external emails, website and microsites
• Oversee, manage, optimize and maintain the WSA website
• Build and maintain relationships with key industry partners and media
• Collaborate with sales and consulting teams to develop go-to-market strategies
• Maintain open conversation and communication outlets with all departments of WSA
• Measure and report on the effectiveness of marketing campaigns, using data to inform future initiatives
• Analyze market trends and competitor activities to identify opportunities and threats
• Present marketing strategies, updates, and outcomes to key stakeholders and the company overall

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field
• 8+ years of experience in marketing, with at least 3 years in a leadership role
• Proven track record of developing and executing successful marketing strategies in a B2B environment
• Strong understanding of digital marketing, content marketing, and lead generation
• Exceptional communication and interpersonal abilities
• Experience in copywriting or design is preferred
• Preferred experience in the Human Capital Management  industry 
• At least 2 years working closely with or in a sales team
• Proficient in marketing analytics and tools (e.g., Google Analytics, CRM software)
• Creative thinker with a data-driven approach to decision-making

Why Join Us:

• Competitive salary and benefits package
• Collaborative and innovative work environment
• Chance to make a significant impact in a growing company
• Professional development and growth opportunities

About Our Culture:

Before you apply, it’s important that you understand what we believe, what we stand for, and how we get work done. You see, having the right skills is important, but even more important is working in a culture where you can thrive, be successful, and feel motivated to get the job done right. Internal environments vary from company to company. Before we invite you to join our group, and before you request an invitation, we want to ensure our environment is right for you. After all, it’s a huge part of building a high-performance workforce—we do it for our clients every day so why wouldn’t we do it for ourselves?

What it’s like inside our walls is wrapped up in ten statements, known as WSA DNA. These core ten beliefs envelope how we come together to deliver collectively, who we are, and the standards we expect from everyone who joins the WSA team. You see, WSA isn’t simply what we do, it’s part of who we are. Read through these statements and if it sounds like an environment you can thrive in, well, we would be happy to chat.

WSA is an equal opportunity employer committed to advancing, cultivating, and preserving a culture of diversity, equity, inclusion and belonging because it makes us a stronger and more successful company. People with diverse personal experiences are urged to apply, especially those that can offer unique contributions in terms of race, ethnicity, culture, sex, gender identity and expression, nation of origin, age, languages spoken, religion, disability, sexual orientation and beliefs.

How to Apply: Interested candidates are invited to submit their resume and a cover letter outlining their qualifications and experience to careers@workforcescience.com.

Workforce Science Associates is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.